One thing I have learned in my short time as an Internet Marketer (IM) is that in order to succeed you have to deliver quality products and services to your customers. Whether you provide quality or crap, your reputation will follow you. There is nothing more powerful than maintaining an excellent online reputation. Knowing that, the online world of commerce runs the gambit from quality products to pure crap. And price is not necessarily indicative of the quality of the product or service that you get. Some of the best stuff available comes at little or no cost.
I can personally vouch that two of the top online “gurus” are currently peddling crap products for a lot of money. They are nothing more than a modern-day Snake Oil Salesmen. This is not me crying sour grapes. This is harsh reality. In both cases I spent nearly $1000.00. With one of my products it did not work as advertised. Not even close.
Pay to learn to spam?
In fact following one of the plans would have had me turn into, what I like to call, a Spam Whore. That’s right; pay a guy $1000.00 to get some software and a system where I spam other websites to drive traffic to my website. My philosophy in life is to trust people until I am given reason not to. With that in mind I followed his plan. This software would take articles that he provided and spin them into what was supposed to be my ‘unique’ content.
Next his software would send the article to a whole host of sites. Well I tried sending it to the first one through his automated system and two things happened. The article was full of un-parsed code and after manually fixing the code, the site did not accept the article. I tried to retrieve my user name and password from the site and my account had vanished into the Internet ether.
I am to Blame
Now here is where I need a kick in the ass. After the fact, I read the terms of service (TOS) of the article submission site and saw that my content must be unique to their site and be my own creation. On both accounts I had violated their Terms of Service. Like I said, I deserved to have my ass kicked.
Incomplete Products Delivery
The second product I purchased was delivered incomplete. I bought resale rights to a variety of long established products and a hosting account to deliver them. I was told that by providing my PayPal info and a simple click that all of my websites would be up and running in minutes.Well it did not work. In fact my hosting order was delivered to someone else and charged to me. My receipt was sent to my email address but in the name of another customer on their network. I had this other client’s complete contact information. I can only assume that someone else had mine.
Gurus Revealed?
So to summarize: I bought two products and neither worked properly. With one it wanted me to spam and violate TOS of at least one website. I had spent close to $2000.00 and had crap to show for it. Are you wondering who these gurus are? Well I have no intention of outing them because they each did one thing right. They lived up to their unconditional money back guarantee. I got all of my money back in less than 24 hours. All that I lost was a few hours of time working with the products. I will suck that loss up and consider it a part of my learning experience.
Rush to Market!
Do I think that these gurus are dishonest? Perhaps one, only because he would have had me violate TOS of another site to deliver traffic to mine. But maybe he was like me and did not read the TOS. Which leads me to what I think the problem was.
Both were in a rush to get their products to market. So much so that they ended up delivering stuff that did not work because, for some reason, when the new year hits there always seems to be an abundance of new programs and systems hitting the market all at once. It appears to be the right time of year to do a product launch.
Reputation
Like I said, your online reputation is everything. You need to do everything in your power to make sure that the product you are selling, whether yours or not, works as advertised. It has to provide excellent value for the money, and offer an unconditional money back guarantee that will be honored. If the product you are promoting refuses to honor a money back guarantee not only will your online reputation be permanently damaged, you may lose your PayPal account and have a visit from the authorities.
Frank Kern is the best
Like Frank Kern says, and I am paraphrasing here, “you want to attract cool customers that you like and who you want to form friendships and partnerships with.” If you do not know Frank, I will be introducing you to him in my next blog posting. Without a doubt this guy is the guru’s guru. He is the mastermind behind almost all of the most successful QUALITY product launches in the market today. He is probably the most influential figure in IM over the past decade.
So what works best? Create your own product!
I have got into IM thinking that my computer skills would easily translate into money. In my short time I have discovered that computer skills are great, but that is just one small part of the puzzle. In fact people without computer skills are succeeding at IM. They can hire people like me on the cheap from such websites as elance.com or rent-a-coder.com, thus devoting their time to do what they do best…market online.
Well the more I study and research the more I am realizing that for me, what is going to work best…again for me, will be the developing of my own product. I know that there are a lot of people making a ton of money many selling other people’s products, and that may be what is working best for them. However I found this site, for which I included a shameless affiliate link, that is offering a free webinar on product development.

Of course they are going to try and funnel you to their sales page, but the free content is promised to be great and you should take advantage of it. I am. This free course starts on Sunday, March 7th, 2010. So register now.
The Holy Grail?
The so-called holy grail to succeed at IM is to provide your own unique product. Simple as that. It has to offer excellent value for the money. In fact, again according to Frank Kern, your product or service should deliver more value than the money you were given. You want satisfied customers. You want customers that you can connect with. Ones who will be a testament to the value of your product. Their word of mouth will be your best advertisement. It is free and very powerful. Word of mouth can make your product go viral overnight.